Products You May Like
An age-old saying goes, “Show me your friends, and I’ll tell you who you are.” At ELLE.com, however, we’re inclined to believe that your shopping cart reveals far more than your social circle ever could (horoscopes come close, but we’ll leave that to The AstroTwins). Allow us to offer an upgrade: “What you buy speaks volumes about who you are.”
Take a peek into the carts of ELLE.com’s shopping editors, and you’ll uncover a treasure trove of underrated skin care gems, must-have makeup staples, and fashion finds unearthed from hours of meticulous browsing. You’ll see why we can easily wax poetic about our favorite fragrances or how we’ve mastered the art of sourcing chic Italian leather handbags for every budget. And let’s not forget our unwavering commitment to footwear that isn’t just stylish but also city-street proof.
But today, we’re not here to talk about our favorite finds—we’re here to spotlight yours. Among the sea of ELLE-approved products in 2024, a select few captured our readers’ attention, revealing where your dollars were best spent.
While Pantone crowned chocolate mousse the color of 2025, last year, ELLE readers had red on their minds—light therapy, that is. At-home beauty maintenance reigned supreme, with many opting to trade professional services for DIY solutions in hair growth and nail care. On the fashion front, the focus was clear: curating capsule wardrobes with elevated essentials. Think cool-girl-approved blazers and everyday gold hoop earrings that pair effortlessly with, well, anything.
After diving deep into the data from our top-performing stories, we’ve curated a list of the 10 products ELLE readers couldn’t get enough of in 2024.
Beauty Bestsellers
StriVectin TL Advanced™ Tightening Neck Cream
2024 was the year we expanded our skin care lexicon to include terms like tech or turkey neck, and the latter has nothing to do with Thanksgiving. You see, as we age, our skin loses elasticity and can begin to sag or become replete with fine lines and wrinkles. Botox, laser facials, and other in-office cosmetic treatments can cut the waiting game significantly to officially tighten any sagging skin, but ELLE readers found another remedy: a neck cream. ELLE beauty editors rounded up the 18 best formulas on the market, however, StriVectin’s tightening formula was the clear standout. Packed with plumping peptides and a tightening ingredient named spilanthol, the thick cream reduces the look of crepey, aging skin with consistent use.
La Roche-Posay La Roche-Posay 10% Pure Vitamin C Serum
Rain or shine, vitamin C is a worthy addition to any skin care routine. In most formulas, the powerful antioxidant shines on its own or swirls with conditioning vitamin E. La Roche Posay’s iteration gives the people something extra—salicylic acid. With 10 percent vitamin C and exfoliating salicylic acid, this serum corrects tone and premature aging signs to reveal brighter and smoother skin. The serum is an Amazon bestseller with over 15,000 reviews singing its praises, and it is clear ELLE readers agree.
Maple Holistics Rosemary and Biotin Shampoo
Thinning, shedding, or breakage-prone hair could result from many factors, but in 2024, we noticed a major spike in at-home remedies for hair loss among our audience. Between top-performing stories like hair growth loss shampoos and hair growth vitamins, ELLE readers were on the hunt for solutions that created a healthy scalp environment for growth and reduced excessive shedding and thinning. They found one in this Amazon bestseller, which combines the strengthening powers of rosemary and biotin to reduce hair fall and encourage growth.
CurrentBody Skin LED Hair Regrowth Device
Red light therapy has always been a powerful tool for combating skin care woes, from wrinkles to acne. Turns out, it’s also a miracle worker for those battling hair loss. Shampoos and vitamins help restore what’s been lost, but this red light therapy helmet boosts blood flow to the scalp while reducing dihydrotestosterone (DHT) levels that block hair growth.
Ovlux UV LED Nail Lamp 178W
With a UV lamp in your at-home nail kit, the possibilities of styles are endless. This lamp was the most popular among our readership—and it’s clear to see why. In this box alone, you’re equipped with a powerful and spacious lamp with four different heat levels, as well as nail files and buffers in varying sizes for flawless manicures and pedicures at home.
Fashion Bestsellers
Adidas Gazelle Shoes
It takes a true icon to maintain relevance from 1966 until now. Where 2024 saw the resurgence of the Adidas Samba sneaker, the Gazelle suede sneaker was another sleeper hit for those looking to marry function, style, and comfort. The sleek, profile allows for easy stepping regardless of your choice of movement—well, except for running. In that case, try ELLE’s other bestseller sneaker by Hoka instead).
Gucci B Small Shoulder Bag
In 2024, as the tide shifted from fleeting microtrends to emphasizing personal style discovery, an interest in chic practicality and functionality brought back the everyday bag. Gucci’s B Large handbag, is the luxury staple that hides the evidence of all your city bustle behind relaxed, soft brown suede, propped up by gold hardware.
Madewell The Kline Blazer
A suede blazer doesn’t exactly scream sexy, but cool girls everywhere, Hailey Bieber included, showed us that the comforting style can look undeniably chic and deserves to be a mainstay in our closets. Every cool girl bunch has a leader of the pack, and according to our readers, Madewell’s Kline Blazer has the most fans. If suede isn’t your speed, the blazer arrives in a bevy of finishes, from classic black to business-ready plaid.
Everlane The Knee-High Banana Heel Boot
We put our feet through a lot and likely neglect them the most. Here’s a cult-favorite Everlane boot that’s as comfortable as it is sexy. The sculptural boot features a low heel and a high calf, and its soft leather is basically a cheat code for an effortless, everyday look.
Mazin Jewels Baguette Hoops
Investing in quality jewelry is one of the most rewarding ways to elevate your capsule wardrobe. For those looking to expand their collection without straining their budget, Mazan Jewels’ beloved hoops are a great starting point. Featuring 18k gold plating and stunning stones, these hoops draw attention to your ears in the best way.
Shop More ELLE Beauty Essentials
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The Best Round Hair Brushes for Salon-Worthy Blowouts
The Best Light Therapy Lamps for Seasonal Depression
The Best Beauty Treatments of 2024, According to ELLE Editors