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What defines family? Is it our own flesh and blood, or is it something more universal? The approaching holiday season means thinking about who we love and cherish, who we want to uplift and surround ourselves with. Cartier’s answer is that family is chosen, that it knows no borders or limits to who is invited to the table. With their newest film, ‘Love is All’, Cartier assembles a cast of characters to embrace our differences and demonstrate the unity that comes from self-expression tied to community.
The sweet melody of ‘Love is All’, first composed in 1975 by Roger Glover and Ronnie James Dio, accompanies a film starring a diverse cast of Friends of the Maison. From actress Maisie Williams, supermodel Mariacarla Boscono, singer Jackson Wang, and pop star Troye Sivan, the film was shot between Paris, Los Angeles, and Shanghai by London-based director Charlotte Wales. This multicultural roster represents family as we know it today: universal, chosen by passions and common threads.
The film stars a dozen of these ambassadors dancing inside a reimagined Cartier jewelry box, celebrating the joyous holiday season in style decked out in Cartier. The lighthearted, carefree energy of the video stirs up feelings of unity through creativity, and delights in the expression of self. The song lyrics ask, “Ain’t you happy we’re all together?,” and the response is overwhelmingly, yes.
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